Hello, I must be going...

Hi, my name is Denis Cleary, and I'm the store manager for New Jersey Audubon Society's The Nature Store at Scherman-Hoffman in Bernardsville, and a casual student of social media and social media marketing. I am interested in learning the Web 2.0 tools that I hope will enable New Jersey Audubon to more effectively engage both our members as well as others who may share our values and be receptive to our message and the work we do. I have come to believe that for NJAS to survive and thrive we need to find alternative ways to reach these audiences to communicate our message, market our programs and stores, and yes, raise funds. I'm hopeful that this workshop will start me down that path.
In that spirit I recently started an internal blog targeted to the retail staff at NJAS (although just via email right now, I hope to move to an actual blogging platform very soon) and I plan to also initiate a "public" blog as well in the near future.